Why is the GoPro So Expensive?

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GoPro has established itself as a leading brand in the action camera market, known for its ruggedness, versatility, and high-quality video capabilities. However, one common question among consumers is why GoPro cameras come with a higher price tag than other action camera brands. In this article, we will explore the reasons behind the seemingly high cost of GoPro cameras and shed light on the value they provide.

Research and Development

One of the key factors contributing to the higher price of GoPro cameras is the extensive investment in research and development. GoPro has consistently pushed the boundaries of action camera technology, introducing innovations such as image stabilization, waterproofing, and advanced video recording capabilities. The company invests heavily in developing new features, improving existing technologies, and ensuring its cameras remain at the forefront of the market. These R&D investments translate into higher product costs, reflected in the final retail price.

Durability and Build Quality

GoPro cameras are renowned for their durability and ruggedness, designed to withstand extreme conditions and adventurous activities. The company utilizes high-quality materials and rigorous manufacturing processes to ensure its cameras can handle the demands of action-packed environments. The robust construction, waterproofing, and shock resistance contribute to the overall cost of the cameras.

Image and Video Quality

GoPro cameras deliver exceptional image and video quality, even in challenging conditions. The brand incorporates advanced image sensors, lens technologies, and image processing algorithms to capture stunning visuals with vibrant colours and sharp details. High-quality output requires high-end components and meticulous calibration, contributing to the higher cost.

Brand Reputation and Trust

GoPro has built a strong brand reputation, becoming synonymous with action cameras. The company’s commitment to quality, reliability, and customer satisfaction has fostered a sense of trust among consumers. The higher price tag of GoPro cameras is attributed to the brand’s reputation and the assurance it provides to customers regarding product performance and support.

Ecosystem and Accessories

GoPro offers a wide range of accessories and a robust ecosystem that complements its cameras. GoPro provides a comprehensive selection of accessories to enhance the user experience, from mounts and cases to external microphones and stabilisers. While these accessories may come at an additional cost, they contribute to the overall value proposition of the GoPro ecosystem and expand the possibilities for capturing unique footage.

Software and User Experience

GoPro not only focuses on hardware but also invests in developing intuitive software and user interfaces. The company’s dedication to creating user-friendly experiences, including mobile apps and editing software, adds value to the overall product package. GoPro’s software allows easy content management, editing, and sharing, enhancing the user experience. The investment in software development and continuous updates adds to the overall cost of the product.

Customer Support and Warranty

GoPro is known for its excellent customer support and warranty policies. The company provides prompt assistance, troubleshooting, and warranty services to ensure customer satisfaction. Maintaining a robust customer support system incurs additional costs, which are factored into the price of the cameras.

SJ20 Dual Lens Action Camera

As the world’s first dual-lens action camera, the SJ20 Dual Lens comes with a powerful night-specific lens. Thanks to its large F1.3 aperture, the amount of light intake is more than twice that of other sports cameras currently available! You can switch to the night lens with just a flick of a button and record your masterful scripts in dimly lit scenes!

Here are the key features and specifications of the SJ20 Dual Lens Action Camera:

Dual Lenses: The SJ20 features two lenses, allowing you to capture simultaneous footage from different angles. This innovative design provides more versatility in capturing your adventures and allows you to create unique and immersive videos.

Best Night Vision: The SJ20 is renowned for its exceptional night vision capabilities. It utilizes advanced technology to deliver outstanding image quality in low-light conditions, ensuring that your footage is clear, detailed, and vibrant, even in the darkest environments.

Dual Screens: The camera is equipped with dual screens—a 2.29″ touch control rear screen and an additional 1.3″ front screen. This dual-screen configuration allows you to monitor your framing and composition in real-time, ensuring that you capture the perfect shot every time.

4K and High-Resolution Imaging: The SJ20 supports various video resolutions, including 4K at 30fps, 2.5K, 1080P at 120/60/30fps, and 720P at 120/60/30fps. It also captures high-resolution images up to 20MP, guaranteeing excellent image quality and detail in both videos and photos.


While the price of GoPro cameras may appear higher compared to other action camera brands, it is important to consider the value they offer. GoPro’s commitment to research and development, durability, image and video quality, brand reputation, ecosystem of accessories, software development, and customer support contribute to the overall cost. The higher price tag reflects GoPro’s investment in delivering reliable, feature-rich, and high-performance cameras that meet the demands of adventurers, sports enthusiasts, and content creators.

Ultimately, investing in a GoPro camera depends on individual needs and preferences. For those seeking a trustworthy and versatile action camera with exceptional performance, GoPro’s higher price may be justified by its value in capturing and sharing unforgettable moments.

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